Sharing the Word of God with boldness through Fashion


Rooted In Love joins fashion and faith by creating and selling bold, trendy, fashionable, and comfortable streetwear. This is a movement that allows individuals to represent their faith and share The Word of God in style. Rooted In Love is built to fulfill the desire for individualized, unique, and powerful faith-based streetwear that defines the generation’s belief. Not only is this clothing designed to be trendy, but best of all, it sparks conversations that would lead the buyer to share The Gospel.

About Me

My name is Alicia Rodriguez and I am the owner and founder of Rooted in Love, a Christian streetwear line. I am also a born-again believer in Jesus Christ! I have come from a life of crime, alcoholism, and drug abuse. To the world, it seemed that I was a lost cause. That is until I had a supernatural encounter with Jesus Christ in my prison cell in 2019. Since that encounter, nothing was ever the same. Where there was once anger, pain, regrets, and toxic cycles, there is now faith, hope, love, and favor. My heart desires to share that same love and hope with others with the help of The Holy Spirit. I believe that God is the Creator of the Universe and that the Word of God is truth. I am bold, unapologetic, and passionate about my faith. It is my goal to live by the Holy Bible and operate out of a spirit of excellence. It says in the Bible that the harvest is plenty, but the laborers are few. I am a strong believer that sharing the Good News and spreading the Gospel of Jesus Christ is the ultimate form of love.